NEXEN TIRE ranked 4th out of 12 tire brands in the Passenger Car segment of the 2016 JD. Power Original Equipment fire Customer Satisfaction Study, marking a considerable improvement In customer satisfaction from last year.
“This study’s results showcase the remarkable growth of NEXEN TIRE, proving that the company’s products achieve customer satisfaction.” said NEXEN TIRE. The company also added that, “Through continuous Investments in R&D NEXEN TIRE will continue to improve product quality and technology in order to increase global customer satisfaction and become atop global player amongst tire manufacturers.”
JD. Power is a global marketing information services company, which is especially well known for its customer satisfaction research on new-car quality. The 2016 U.S. Original Equipment Tire Customer Satisfaction Study is based on responses from 31,977 original owners of 2014 or 2015 model-year vehicles from October through December 2015.
The major factors in regards to this study consist of ‘Tire Ride’, ‘Tire Traction and Handling’, ‘Tire Wear’, and ‘Tire Appearance’. Among these ‘Tire Wear’ is what customers consider to be the most important out of all the tire satisfaction factors.