Modern Versus Retro: Wheel and Tyre Logo Designs

Why choose modern elements when retro logo designs will grab the attention of a nostalgic audience? Then again, why choose retro designs when modern logo designs have a bigger impact on a younger audience?

Nowadays, wheels are considered to have value since you could pay a pretty penny for this car part that can last for a long period of time. Tyres are considered to be a necessity and an asset that needs to be perfect at all times.

Retro is a good option when designing a logo for a tyre repair centre that has been around for decades. However, the issue with this is that a younger person who is not aware of the history might not agree with the retro logo idea. After all, retro logo designs bring a sense of nostalgia with it. Also keep in mind that as the times change so do people’s perceptions.

Modern logo designs will grab the attention of the younger crowd much quicker. The modern elements are designed so that it can stand out. Even if the design isn’t accepted by everyone it will still be noticed and that’s the main idea for this style.

Often people tend to gravitate towards geometrical and symmetrical shapes. It is pleasing to the eye and attractive. That is ideal for a tyre specialist as wheels are round and symmetrical. People are attracted to brands and companies that are modern and relevant, and that take the time to create their brand image.

Most retro logo designs are created according to the specific service that the company offers. They are obvious designs that indicate exactly what the brand offers, whereas with modern logo designs the look has been strategically created to evoke other reactions to draw you in.

To put things into perspective, see how well a retro design logo fits into a present day advert then see if a modern logo design evokes more of a reaction. Some people may prefer retro to modern but for how will it be relevant? Tyre specialists also need to keep up with the times.

It’s important to keep up with the current trends but logos also need to be relevant and timeless. Changing the logo design of your company can change the way people see your company, so it’s also a good idea to refresh your brand when the time is right. When it comes to a tyre specialist’s store, wheels are always a trending object so it’s important to remain relevant at all times.

Minty’s is amongst the leading tyre suppliers in South Africa, and is recognized for our high standard of customer service. We have built a reputation amongst our customers and ensure that they receive tyres and alloy wheels of the highest quality, amongst the largest brands nationwide.

Contact us on Tel: 011 661 4338 / 011 661 4339 or Email: